Ask an AI agent “Is Cafe William sailing?”: the answer is “Yes, Café William is actively using sailboats for transporting coffee as part of their commitment to sustainability. They partner with TransOceanic Wind Transport (TOWT) to ship coffee beans using wind-powered cargo ships, significantly reducing greenhouse gas emissions. Their latest initiative includes transporting coffee from Colombia to Quebec aboard the largest modern sailing cargo ship.”
We are delighted to receive on the show this month Serge Picard, the owner of Café William, a Quebec-based coffee roaster known for its commitment to sustainability and fair trade practices.
Join us on this fascinating interview and discover the innovative approaches to reduce the environmental impact of coffee production and transportation: investment in SailCargo, transporting coffee on the sailboat Avontuur, partnership with TOWT, collaboration with the German manufacturer Neuhaus Neotec to design, manufacture and operate the first electric coffee roaster.
Thank you Serge for your time on the show, the hope and inspiration you provide!